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Myth 3: You can ‘switch’ your accounts easily if you ever change your business entity/ license Key takeaway – WeChat accounts opened with a foreign business are visible in China. Tencent Europe is also driving Mini Programs for overseas markets in the coming months, enabling your WeChat account to be as similar as possible to accounts opened with a Chinese business license. These feature restrictions however can be lifted through further discussions with Tencent. If you register your WeChat account with a foreign business license, it will be visible to the Chinese market, but there may be certain feature restrictions and only service accounts can be applied.

This issue has been rectified with the presence of Tencent in Europe. In the past, if a WeChat account was opened with a foreign business license, it wouldn’t be visible to the domestic Chinese market. Myth 2: If you do open a WeChat account with a foreign business license, it will not be visible to the Chinese market Key takeaway – you can open a WeChat account with a foreign business license, it will take between 60-90 days It is possible to open a WeChat account with a foreign business license this process will typically take between 60-90 days as the business is required to go through a ‘whitelisting’ process and commit to a minimum advertising fee within WeChat or alternatively activating WeChat pay (more on this later) Myth 1: You cannot open a WeChat account with a foreign business license There is often conflicting information circulating so it might be helpful to dispel some of the myths out there. However, opening a verified WeChat account with a foreign business license has proven to be a rather challenging task for many business owners. The numbers will continue to grow and businesses globally are looking to leverage WeChat as one of the key (if not main) platforms to engage with consumers in China. In March this year, Tencent announced that WeChat hit 1 billion monthly active users worldwide. Opening a WeChat account with a foreign business license – Dispelling the myths

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